Integrated marketing communications in advertising and promotion

Edition

7

ISBN/ISSN

0324408080

Collation

629 p. ; ill. ; 29 cm.

Series Title

-

Call Number

302.23 Shi i

Advertising and promotion : communicating brands

Edition

-

ISBN/ISSN

0761941533

Collation

1 online resource (273 p.)

Series Title

-

Call Number

659.1 Hac a

Exploring influencing factors for the selection of finance company to buy Hon…

The purpose of this research is to study and explore influencing factors for the selection of finance company to buy Honda Motorcycle - a case study of PT Nambo Motorindo Jaya. Which of these price…

The Impact of promotional activities on brand equity and purchase decision of…

The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…

Managing corporate social responsibility : a communication approach

Edition

-

ISBN/ISSN

9781444336450

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

658.408 Coo m

Analyzing the factors which influence tourist decision making when choosing a…

Indonesia is well known with cultural and natural attractions which encourage touristsrnto experience tourism in Indonesia. Especially

Analysis of online Sales Promotion toward Youth Purchase Intention in Indones…

online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…

The Influences of Promotion Mix Strategies and Service Environment towards Cu…

The purpose of this research is to know the influences of promotion mix strategies and service environment towards customers intention. a promotion mix strategy is an important strategy to deliver …

The Impact of Indonesian Film towards Promoting Ranu Kumbolo Lake in East Jav…

A phenomenon called film-induced tourism which lately been increasing the amount of visitor towards a destination that appear through a movie. Watching movie is an intangible visual experience, but…

Promoting Derawan Islands as a Potential Destination for Marine tourism in Ea…

Derawan Islands are located in East Kalimantan. Occupying a large area of Celebes Sea, Derawan Islands consists of 31 islands, of which the most popular to travellers are Sangalaki, Kakaban, Nabucc…