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The Influence of product differentiation and service quality on customer sati…
and Customer Loyalty (L) inrnthe restaurant industry. Previous empirical studies have demonstrated t

The aim of this research is to study the relationships between Product Differentiationrn(PD)

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-
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-
Call Number
1953
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Analysis of the impact viral marketing strategy toward customer visit in rest…
Sinaga, JunaidiPasasa, LinusRambitan, Kevin Gustaf Johannes

The primary objective of this thesis is to analyse the impact of the viral marketing and promotion strategy of Kopitiam towards the customer visits. Another purpose is to find out which viral marke…

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1531
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Analyzing the factors affecting customer satisfaction on small business in re…
the more they have a repeat purchase towards the company which is why most companies kept their cust

Customer Satisfaction is one method to measure whether the company’s customer have been satisfied or not either by the service

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2196
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The Impact of consumer-based brand equity on customer loyalty: a case study o…
Garibaldi, GemalaSari, Nida Thahirah

Restaurant industry is considered as a promising sector in Jakarta, especially Indonesian cuisine. Hence, it creates a highly competitive environment in the market. To survive, restaurant industry …

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3062
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