The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…
Customer trust is one of the aspect for customers to keep buying a brand
XYZ cat food, established in 2009, is currently having a problem regarding brand loyalty. The company does not know what factors that are affecting brand loyalty and the management has not done any…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …
As Indonesia is the largest food service market in ASEAN countries, the number of restaurants is growing rapidly and dominated by traditional restaurants. XYZ as a traditional restaurant is facing …
Restaurant industry is considered as a promising sector in Jakarta, especially Indonesian cuisine. Hence, it creates a highly competitive environment in the market. To survive, restaurant industry …
Nowadays, the industry of caf