This research aimed to analyze the effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). The measurement of Twitter activity was done by using two dimensions is social…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
Angklung is the world cultural heritage originated from Indonesia
The purpose of the current research is to expose whether brand awareness and brand image influence customer-buying decision in small restaurants by using GO FOOD. This research has brand awareness …
This research is motivated by the emergence of competition among the coffee shops the international and the local one there are a lots of newly opened restaurants that enliven the market competitio…
As Indonesia is the largest food service market in ASEAN countries, the number of restaurants is growing rapidly and dominated by traditional restaurants. XYZ as a traditional restaurant is facing …
Nowadays, the industry of caf