This research seeks to improve our understanding of air passengers' decision-making processes by testing a conceptual model that considers airline service quality, service value, satisfaction, bran…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
The competition in Indonesia automotive industry is getting tougher. Many car companies compete to become the consumers brand preference choice. People tend to choose a product or brand that is con…
The purpose of this research is to analyze the impact of a restaurants Organic Food Menu toward the restaurants Brand Image based on consumer perception. According to Azzurra & Paola (2009), the tr…
The primary objective of this thesis is to analyze the impact of the celebrity endorsement on brand image Nike football towards consumers XYZ football store. The second purpose of this thesis is to…
Ciputra Business Group is better known in their contribution in the property development in Indonesia. In 2011 Ciputra Business Group developed its first healthcare project. Ciputra Medical Center …
The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …