The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
The luxury compact sports car Abarth has entered the Indonesian automobile industry early 2014, whereas the competition in the Indonesian automotive industry is getting tougher. The Indonesian Auto…
PD KIA Antareja BSD is one of the companies in Indonesia that sells KIA car and as a service center for KIA. The purpose of this thesis research is to identify which one of the influencing factors …
online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…
The first purpose of the research First, to identify factors that influencing the attitude of Jo Travels consumers toward the attributes of Travel Agent Serviceutilizing Fishbein Model.Second, to a…
The purpose of this research is to analysis the effectiveness of marketing mix strategy towards customer purchase intention as well as find out which marketing mix element has the most important fa…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
This research analyzes the effect of Brand Credibility on Consumer Purchase Intentions of Mandarin Oriental Hotel Jakarta. Mandarin Oriental Hotel Jakarta is chosen because it has been rewarded as …
The convenience of exchanging goods and services over the Internet becomes one of the advantages of online shopping consumersΓÇÜ├ä├╢?├æ?┬Ñ. Over the years, online shopping consumers…