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Advertising: principles and effective IMC practice
Wells, WilliamMoriarty, SandraBurnett, JohnLwin, May

Edition
-
ISBN/ISSN
9780131676602
Collation
xxxiii, 650 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Wel a

Edition
-
ISBN/ISSN
9780131676602
Collation
xxxiii, 650 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Wel a
Availability4
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