cover
Integrated marketing communications in advertising and promotion
Shimp, Terence A.

Edition
7
ISBN/ISSN
0324408080
Collation
629 p. ; ill. ; 29 cm.
Series Title
-
Call Number
302.23 Shi i

Edition
7
ISBN/ISSN
0324408080
Collation
629 p. ; ill. ; 29 cm.
Series Title
-
Call Number
302.23 Shi i
cover
Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.

Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a

Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a

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