Marketing mix: a case study of the key success factors for honda new jazz
The purpose of this thesis is to study the major factors that influence consumers in purchasing Honda New Jazz, by investigating the implementation of marketing mix in increasing the sales volume o…
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- 71
The Effectiveness of the marketing strategy of the leading credit card issuer…
The purpose of this thesis is to know about the effectiveness of marketing strategy for the leading credit card issuer in Indonesia. Since, there have been many banks issuing credit card, it could …
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- 74
Improving customer satisfaction in the airline industry through benchmarking …
The main objective of this research is to provide the essence of Customer Satisfaction within a company and how a company can achieve it. Today, many Airlines are just simply trying to earn profit …
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- 75
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