Optimizing the Integrated Marketing Communications (IMC) strategy: analyzing …
IMC stands for Integrated Marketing Communications. It is a promotional activity to produce a unified, customer-focused promotional message. The tools of IMC include sales promotion, advertising, d…
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- 398
Analysis of customer loyalty on hand and body lotion of brand x
The research was conducted to knowing the factors that will be influencing customer loyalty on hand and body lotion product using brand X. By this thesis start, author has indicated there were eigh…
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- 549
The roles of product-related community established by either producers or con…
Product-related communities seem to be an emerging trend in Indonesia. Using a motorcycle community as a case study, the research is intended to find out the roles of community as a marketing tool …
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- 556
The impact of current economic condition on consumer buying behavior (case st…
Mercedes-Benz, the world's leading premium car brand has been the market leader in Indonesia for many years. In order to maintain the success it currently has, it needs to adapt to both changes in …
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- 564
Assessing the correlation of customer satisfaction to brand loyalty of impres…
This research is conducted to discover the effect of customer satisfaction to brand loyalty of Impressions Body Care Centre which is located in Bintaro Jaya. Three variables of customer satisfactio…
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- 576
Analyzing consumer behavior of 21Cineplex (Cinema XXI): a project in Senayan …
The purpose of this research paper is to study the consumer behavior of Cinema XXI in Senayan Mall. It is mainly focus on the customer profile of Cinema XXI, buying decision factors of the customer…
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- 590
Analysis of customer satisfaction toward the features and benefits of BRI cre…
This research are aimed at (1) identifying the profile of BRI credit cardholders; (2)rnunderstanding the level of customer satisfaction toward the features and benefits ofrnBRI credit card, by meas…
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- 670
Factors influencing customer purchase decision in buying shell gasoline
Shell Indonesia has recorded a new milestone in history with the official opening of the first retail outlet in Karawaci, Tangerang. The Shell fuels retail outlet has modern, fast flowing pumps, wh…
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- 679
Customer satisfaction: the study of customer migration process from the Royal…
This research are aimed at (1) identifying the profile of Preferred Banking Customer from the Royal Bank of Scotland plc; (2) understanding the level of customer satisfaction towards the client mig…
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- 754
Marketing analysis in B2B market: a case study in PT. Intracawood Manufacturing
This thesis will analyze the marketing mix strategies as well as gain a better understanding on the effects of discount towards sales. The research process starts with observation and preliminary d…
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- 759
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