online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…
Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…
The competition in Indonesia automotive industry is getting tougher. Many car companies compete to become the consumers brand preference choice. People tend to choose a product or brand that is con…
The first purpose of the research First, to identify factors that influencing the attitude of Jo Travels consumers toward the attributes of Travel Agent Serviceutilizing Fishbein Model.Second, to a…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…
The purpose of this research is to know the influences of promotion mix strategies and service environment towards customers intention. a promotion mix strategy is an important strategy to deliver …
The purpose of this research is to analysis the effectiveness of marketing mix strategy towards customer purchase intention as well as find out which marketing mix element has the most important fa…
The objective of this study was to estimate stock value of PT. ABC in associated with Initial Public offering (IPO) using two approaches, income approach and relative approach. the data observed i…
This research tries to identify the factors that hinder small and medium enterprises (SMEs) that are located in South Jakarta. the required data are obtained from 200 SMEs in South Jakarta through…
This paper examines about the impact from socially responsible investment on stock return. This paper also contains an analysis on relationship of being listed in SRI Stock Index with stock perform…