Analyzing the effectiveness of social media usage as part of online marketing…
The purpose of this research is to determine the correlation between social media network usage as part of Ak.?sa.ra Bookstore?s online marketing tools towards consumer purchase intention and to de…
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- 1405
The evaluation of brand attitude towards micro car in Jakarta, Indonesia (cas…
The micro car in this study, Smart fortwo, has been in the Indonesian market since 2010. The consumers? attitude towards this car is assumed to be positive before the management decided to launch t…
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- 1413
Analysis of Influencing Factors on Facebook toward Customer Satisfaction of t…
The number of Facebook user from Indonesia is one of the top leading countries in the world. This socal intended website is not only used for social life, communicating, interaction but also for e-…
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- 1646
Analysis of customer satisfaction on selecting value airlines in Soekarno-Hat…
Service quality is one of the key factors in determining the success or failure of airlines industry. In order to gain and sustain competitive advantage in the market, it is essential to understand…
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- 1825
The impact of messages appeals and frequency of appearance in online advertis…
Smartphone is a cellular phone which is capable of executing various functions in a computer, generally it has a wide screen that is able to touch in order to perform the programs. In 2017, smartph…
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- 1832
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