This thesis examines the relation between mobile commerce strategy implementation and the impact to the indonesian Air Asia customer. Mobile commerce as one of the latest marketing strategy impleme…
Small medium enterprise (SME) in Indonesia has been traditionally the main player in domestic economic activities. Although considered as the main player, SMEs still face tough competition both fro…
Creating Uniqueness is part of Product Differentiation. Product Differentiation is to make products look different and to create uniqueness of products. At this study, Pancious Pancake House using …
Mutual Recognition Agreement (MRA) is an arrangement of efforts to mutually recognize the competency and qualifications of tourism professionals of ASEAN member countries. It supports the process o…
Kepulauan Seribu is very potential to be developed as a marine tourism destination in Jakarta. The conservation sites and beauty marine ecosystems attract both domestic and international visitors. …
Mocaf is a product derived from cassava flour that uses the principles of cell modification of cassava by fermentation. While Indonesian traditional snack is an important component of the culinary …
A successful restaurant always implements business strategy to reach for greater profitability and survive in the market competition. This thesis measures the customer perception of Bandar Djakarta…
In the highly competitive tourism industry, improving service quality to gain competitive advantages is one of the keys to sustainable management of culture heritage tourism. Tourist satisfaction i…