Rapid development in the digital era leads to the increasing popularity in electronic communication and information sharing. Electronic word of mouth or usually called E-WOM is one of the results f…
Transformational leadership has been researched to influence significantly on internal branding and employee brand support. However, a few research can be discovered on employee based brand equity …
The fact that service management or real estate, commercial business keeps growing becomes the reason behind this research. It focused on identifying the influence of employee competence, service m…