Export, contractual and investment as potential entry mode to foreign market …

The purpose of this research is to analyze factors influencing the local fashion brands in selecting an entry mode, and which factor most influencing for the entry mode chosen. The data collection,…

Analysis of customer satisfaction in steel industrial market: case study of P…

The purpose of this research is to study and analyze the effective factors on customers based on industrial customer?s satisfaction (called INDSAT), the process of goal setting, the perfomance, the…

The usage of supply chain management activities as competitive advantage towa…

Globalization has made companies to increase its competitive advantage in order to compete in the market and to improve firm performance. One of the ways to increase the competitiveness is by using…

The ASEAN open skies policy 2015 on the opportunities for low-cost carriers i…

This thesis identifies the Citilink Marketing Staff awareness level towards the ASEAN Open Skies Policy 2015 and identifies which factors significantly influence the awareness level. It also analys…

The Influences of marketing mix strategy and consumer attitude toward purchas…

The research is analyzing the influence of marketing mix and consumer attitude toward purchase intention. The purpose of this research is to analyze the most significant factor in Marketing Mix Str…

The impact of advertising in various media toward consumer response: a case s…

As part of marketing strategy, advertising is one of important aspect for marketers to promote their brand. Meanwhile, consumer response from advertising in various media will become useful feedbac…

The Analysis of the influence of word of mouth towards Namaaz Dining as a mol…

The purpose of this research is to determine which factor trigger that influence Namaaz Dining word of mouth the most, the significance and the extent it impacted to Namaaz Dining Brand Awareness. …

Analysis of promotional mix tools toward purchase intentions of fashion creat…

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

1402

Analysis of brand awareness level of batik etnic Banten as one of the creativ…

This research has two main purposes. The research first purpose is to analyze the factors that influence the brand awareness level of Batik Etnic Banten. The second purpose is to analyze the brand …

Analyzing the impact of marketing mix towards customer's purchase intention o…

Food and Beverage industry in Indonesia is experiencing the fastest growth among any other Southeast Asian countries. Jam industry is one sector within Food and Beverage industry that also experien…