Analyzing the impact of marketing mix towards customer's purchase intention o…

Food and Beverage industry in Indonesia is experiencing the fastest growth among any other Southeast Asian countries. Jam industry is one sector within Food and Beverage industry that also experien…

The Analysis of consumer characteristics on usage of Iphone; a case study on …

Smartphones has been considered a trend in society that takes place in our daily lives especially amongst Indonesia. Smartphones is one of the sectors that do trade in communication, social network…

The analysis of important elements in creating great atmosphere in 5 star hotels

The purpose of this research is to determine the most important atmospheric elements from guests? perspective that will stimulate a great atmosphere in 5 star hotels as an ingenious way to attract …

An analysis of quality products and customer experiences to customer buying d…

not as simple as in the past when their needs and want were easy to indentify. They are smarter and more sophisticated in choosing a certain hospitality product. Hence, it's necessary that the hosp…

The Importance of social media marketing and its effectiveness on hotel custo…

We are living in the era of technology. Social media is the future of marketing. For sure it is not just some trend that soon will be replaced by a new trend around the corner.. Consumer can now be…

Measuring Patients Satisfaction of Service Quality Using Servqual Analysis: C…

Increasing of high demand of healthcare service following by improved educational levels among Indonesians has led Indonesia to the new phenomena where at least 400,000 Indonesians seek healthcare …

Determinants of Organizational Citizenship Behavior and Its Outcomes in Soll …

Researcher and practitioner believe that organizational citizenship behavior (OCB) can increase organizational productivity and job satisfaction between employees. However, there is a little unders…

The Effect of consumer based brand equity online market on intention to buy a…

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524

Analysis the influence of Total Quality Management (TQM) and Joint Commission…

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529

The Effect of marketing strategy on firm performance: a case study of Indofoo…

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ISBN/ISSN

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Series Title

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Call Number

528