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Analysis of Influencing Factors on Facebook toward Customer Satisfaction of t…
Adriansyah, MuhrilSunarto, Eugene Hiroshi

The number of Facebook user from Indonesia is one of the top leading countries in the world. This socal intended website is not only used for social life, communicating, interaction but also for e-…

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1646
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The Impact of Customer Retention Strategies and Customer Satisfaction toward …
Halim, HasniatiPasasa, LinusBahalwan, Hannan Hibatullah

The evolution of technology has trigger telecommunication companies in Indonesia to implement the CRM study on their business process, including PT Indosat Tbk. the CRM study, which stands for Cust…

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1647
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The Effectiveness of Viral Marketing for XYZ Activity in BSD Area
Abadi, FiterSoetan, Kartini

Viral marketing has become a phenomena in the marketing today, mass marketing has not become an effective way in marketing. Viral marketing spread like a virus in the internet for everyone even som…

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1648
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Analysis of Customer Satisfaction Factors towards Customer Loyalty in Mobile …
Abadi, FiterPasasa, LinusKelvin

According to Badan Pusat Statistik (BPS), the penetration rate for Indonesias mobile phone subscribers has reach 103.1 subscribers / 100 inhabitants which indicate it have penetrate the market for …

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1649
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Analysis of online Sales Promotion toward Youth Purchase Intention in Indones…
Pasasa, LinusAbduh, Dibia M.Himawan, Leonardus

online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…

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1650
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Creating Brand Loyalty Through online Communities
Abadi, FiterPasasa, LinusDewi, Liliana

Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…

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1651
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The Impact of Symbolic Image Congruity and Functional Image Congruity on Cons…
Hidayat, Nila K.Pasasa, LinusPrawitasari, Nastiti

The competition in Indonesia automotive industry is getting tougher. Many car companies compete to become the consumers brand preference choice. People tend to choose a product or brand that is con…

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1652
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The Analysis of Consumer Attitudes toward the Travel Agent Business in the Fa…
Bustari, OswinHidayat, Nila K.

The first purpose of the research First, to identify factors that influencing the attitude of Jo Travels consumers toward the attributes of Travel Agent Serviceutilizing Fishbein Model.Second, to a…

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1653
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An Analysis of Factors Affecting Brand Awareness Using Social Media in Indone…
Zatalini, ShabrinaAbadi, FiterPasasa, Linus

The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…

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1654
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The Influences of Promotion Mix Strategies and Service Environment towards Cu…
Beatrice, VincentArnaya, Ketut

The purpose of this research is to know the influences of promotion mix strategies and service environment towards customers intention. a promotion mix strategy is an important strategy to deliver …

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1655
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