Analyzing factors influencing mobile payment utilization - a case study of Paypro

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Analyzing factors influencing mobile payment utilization - a case study of Paypro

Hadady, Jessica - Personal Name; Abadi, Fiter - Personal Name;

As one of the ongoing trends in Indonesia, Mobile Payments are now commonly used on a daily basis by people in the society. Evidently, the number of competing mobile payments is increasing each year and the competition is getting more intense. PAYPRO, as one of the competing brands, which was launched to replace the old

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B03021 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3021
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Consumer behavior
Technology acceptance model
Unified theory of acceptance and use of technology
Mobile Payment System
Diffusion of Innovation Theory
Specific Detail Info: -
Statement of Responsibility: -

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