Strategic management analysis of 3-stars rated hotels and resorts in Anyer : a case study of the impact of tsunami on sales performance

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Strategic management analysis of 3-stars rated hotels and resorts in Anyer : a case study of the impact of tsunami on sales performance

Sastradiwirya, Rayi - Personal Name; Abadi, Fiter - Personal Name;

The aim of this paper is to determine the SWOT Analysis of the 3-stars rated Hotels and Resorts in Anyer which is Patra Comfort Anyer, Nuansa Bali Hotel, Anyer Cottage, and Allisa Resort, to develop an appropriate strategy for 3-star rated hotels and resorts in Anyer regarding the condition after the Tsunami hit Anyer. This research adopted the descriptive qualitative approach. The result is coming from both primary data which is coming from in-depth interview with the hotel representatives and secondary data coming from journal, news, and field observation. Findings show that with the current condition of the hotel, the appropriate strategy to choose is Market Penetration. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support Hotel

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B03028 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 3028
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Strategic planning
Strategic management
MKT
SWOT analysis
Hotel
3-stars rated hotels
Specific Detail Info: -
Statement of Responsibility: -

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