E-book

Advertising, promotion, and other aspects of integrated marketing communications

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Description Not Available

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Availability

12/00163

659.1 Shi a

(wh)

Available

Detail Information

Series Title

-

Call Number

659.1 Shi a

Publisher

Mason : Thomson., 2007

Collation

1 online resource (654 p.)

Language

English

ISBN/ISSN

0324321430

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

7

Subject(s)

Advertising
Sales promotion
Communication in marketing
Direct marketing

Specific Detail Info

-

Statement of Responsibility

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Other version/related

File Attachment

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