Improving customer satisfaction in the airline industry through benchmarking to the best practice company (Singapore Airlines)

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Improving customer satisfaction in the airline industry through benchmarking to the best practice company (Singapore Airlines)

Cazalis, Gregorio T. - Personal Name; Sulistyo, Paulyn - Personal Name;

The main objective of this research is to provide the essence of Customer Satisfaction within a company and how a company can achieve it. Today, many Airlines are just simply trying to earn profit without really knowing what the customer wants and needs. In addition, they only give a minimum effort in order to reach customer satisfaction. Looking back to Singapore Airlines, the best practice company in achieving Customer Satisfaction, other Airlines including local Airlines such as Garuda Indonesia can benchmark Singapore Airlines in order to be more competitive in the market.

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B00075 (wh) Available

Detail Information

Series Title: -
Call Number: 75
Publisher: : Swiss German University., 2005
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

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