Analysis of the potential of health tourism as an attraction to boost indonesian tourism: case study jamu""
Jamu as the Indonesian heritage had not reached its popularity among Indonesian. Presently, Jamu was seen just as an export commodity. This research was aimed to figure out the potential of Jamu to be health tourism attraction in Indonesia in order to boost Indonesian tourism. This researched used both qualitative and quantitative data. The questionnaires were calculated using t-test, confidence interval and excel graphic. The research found that the Jamu industry started to crawl back to its popularity. Unfortunately, there had not significant effort to create Jamu as health tourism.
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