The analysis of marketing strategy of Mivo TV online Indonesia to increase performance of www.mivo.tv

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The analysis of marketing strategy of Mivo TV online Indonesia to increase performance of www.mivo.tv

Wibowo, Raden Adrianto - Personal Name; Abduh, Dibia M. - Personal Name;

The main purpose of this research is to determine what would be the proper marketing strategy of new media in order to increase the performance and awareness. Primary data will be collected by using questionnaire. The data is analyzed using linear regression, and multiple regressions. The focus groups for this research are the viewers of online TV. As it turned out, product and promotion strategy are the marketing mix elements that effective relationship with marketing strategy overall performance. The right advertising tools for promotion such as, social media, magazine/newspaper, and events are the most effective tools to increase brand awareness.

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Series Title: -
Call Number: 752
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
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