Analysis of product-innovation strategy of the harvest as the market leader in patissier and chocolatier business in Jakarta

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Analysis of product-innovation strategy of the harvest as the market leader in patissier and chocolatier business in Jakarta

Adianto, Teddy - Personal Name; Saroso, Pudyotomo A. - Personal Name;

This research will finding out whether the Harvest is the Market Leader in Patissier and Chocolatier Business, in Jakarta, whether the Harvest is innovative according to people?s perception, and how strong is each variable of extending Product Life Cycle influencing the Harvest as the Market Leader in Patissier and Chocolatier Industry, in Jakarta. The primary data obtained by distributing questionnaire in Likert-scale form to 150 respondents. This quantitative thesis writing used inductive-descriptive method, and SPSS 15.00 is utilized for the statistical analysis. After a thorough analysis, the result shows that the Harvest is an innovative company, is the Market Leader in Patissier and Chocolatier Business in Jakarta. And, the Harvest?s position as the Market Leader is very strongly influenced by each variables of extending Product Life Cycle.

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Series Title: -
Call Number: 800
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

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