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Analysing of consumer perception of a department store (case study of the goods department store, Plaza Indonesia, Jakarta)

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In Department Store world, to compete with other existing brand of Department Store competition, The Department Store must have something distinctive in order to compete with others. They must have their own brand for being recognizeable and valuable things to give to their consumer. The owner of The Goods Dept Store have its own target both to increase local brand name with high quality product also became an initiator in this business area. The study uses descriptive method approaches which are interviewing the owner of The Goods Dept and their tenants, Surveying their consumer target market by using questionnaire. The results later show that every components of consumer perception towards The Goods Department Store ( Product Availbility, Product Variety, and Services) do have an impact towards The Goods Brand Image and their Tenants brand name also.

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Availability

B00967

(wh)

Available

Detail Information

Series Title

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Call Number

967

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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