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The effectiveness of Swiss German University's advertising on print media and how it affects to the buying tendency of high school students as the potential students, in Pondok Indah South Jakarta

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Advertising has become one of the persuasive media towards people tendencies tornbuy several products or services. Advertising is something more than a sales messagernthat engages the space in and around news stories, magazine features, and TVrnprograms. Advertising covers people?s emotion, feelings, thoughts and actions.rnAdvertisements make you stop, watch and read the whole part of the advertisement itrnself because your curiosity and interests. In order to achieve the advertisement-rnsegmented target, the advertisement must be effective as the measurement to staternhow far the quantity, quality and time are achieved. Where the greater percentage ofrntargets achieved, the higher the effectiveness reached. This study providesrninformation and proofs about the effectiveness of advertisement especially in printingrnadvertisement (print ads) focus on newspaper and it affected an individual to haverninterests towards Swiss German University.

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Availability

B01082

(wh)

Available

Detail Information

Series Title

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Call Number

1082

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PR

Specific Detail Info

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Statement of Responsibility

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