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The Analysis of digital advertising impact to the customer perception of XYZ brand (case study of XYZ brand)

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The first purpose of this research is to analyze the most influencing factor in XYZ customer perception toward digital advertising. The second purpose is to analyze the most efficient advertising tool for XYZ brand, and the last purpose is to analyze the correlation between digital advertising and its customer perception. In this thesis, a closed ended questionnaire is distributed in public places in South Jakarta. This area is crowded with people in ages 17 to 35 years old, who are categorized as XYZ target market. An interview is performed with digital advertising agency who is publishing XYZ brand digital advertisement. As a result, efficiency found to be the most influencing factor in XYZ customer perception toward digital advertising. This research also found that viral marketing is the most efficient digital advertising tool for XYZ target market. The last result from this research, the author finally concludes that there are a correlation between digital advertising and customer perception.

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Availability

B01206

(wh)

Available

Detail Information

Series Title

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Call Number

1206

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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