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Analysis of the correlation between customer perception and brand image case study of SF Bar and Lounge Jakarta

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In this study, the author would like to analyze the correlation between brand image and customer perception at SF Jakarta. The main purpose of this research is to analyze the correlation between customer perception and brand image of SF Jakarta. Due to the strategy that SF Jakarta has been implemented that is the re-location and re-branding, this research aim to know how the customer perception of the new SF Jakarta. Since SF Jakarta want to show exclusive image to it customer, the author also want to analyze the level of customer perception since SF Jakarta change the location and concept. The primary data is obtained by distributing questionnaires to the customer of SF Jakarta. The result analysis of this research shows that there is strong correlation between brand image and customer perception. Quality has the most impact to customer perception, meanwhile performance has the most impact to SF Jakarta brand image.

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Availability

B01222

(wh)

Available

Detail Information

Series Title

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Call Number

1222

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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