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An analysis of customer purchase decision in atpm service center to compete with local service center in automotive industry case study of pd. Kia antareja kia plaza

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The main purpose of this study is to study and analyze indicator variables that influence customer purchase decisionin ATPM service center, case study of PD. KIA ANTAREJA - BSD. The first stage is to identify the factor of purchase decision that is believed to be able to influence customer purchase decision. There are four indicator factors that support this research, it consists of past experience, brand, quality and price. The second stage is to analyze each of indicator variable and find the action decision of customer toward repeat customer, considering or not using services in PD. KIA ANTAREJA - BSD. The primary data is obtained from distributed 80 respondents for the post-test and 20 respondents for pre-test. SPSS is used to obtain the data from pre-test and SEM (Structural Equation Model) is used to obtain the data according to the relationship among variables and strength correlation.

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Availability

B01310

(wh)

Available

Detail Information

Series Title

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Call Number

1310

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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