print

The analysis of impact of in store sales promotion to purchase decision in hypermarket

---

The purpose of this research is to study and analyze the effect of implementation of in store sales promotion. How it?s going to impact the purchase decision of shopper? purchase decision. Which of the in store sales promotion is the most effective one in influencing the purchase decision? The research will analyze only three methods of in store sales promotion the reason behind this is due to previous research that mentioned the three methods (sampling, discount, and shelf display) as the most used out of all in store sales promotion method. Finding of this research is that all of the mentioned in store sales promotion is able to influence the purchase decision however it?s most likely to induce brand switch rather than impulsive buying. The most effective method of in store sales promotion is found to be sampling. Shelf is found to be the less influent out of the three in store salespromotion technique.

---

Availability

B01378

(wh)

Available

Detail Information

Series Title

-

Call Number

1378

Publisher

: Swiss German University., 2013

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

IBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment