Analyzing the effectiveness of Abbott family club programs toward sales performance (case study of PT. Abbott Indonesia, Jakarta 2013)

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Analyzing the effectiveness of Abbott family club programs toward sales performance (case study of PT. Abbott Indonesia, Jakarta 2013)

Pamanahan, Elldi Ramadhan Agung Gede - Personal Name; Arnaya, Ketut - Personal Name;

The purpose of this research is to investigate the effectiveness of Abbott Family Club (AFC) programs towards sales performance. Customer loyalty program is a comprehensive program from Customer Relationship Management strategy. The datarncollection involved the distribution of 100 questionnaires to customers who are the member of Abbott Family Club. The questionnaires were included 20 pre ? test and 80 posts ? test, all 80 data can be processed using SPSS ver. 21 both descriptive and statistical analysis. The result shows that Member Club has significant relationship but it has the least effects towards Sales Performance (61.5%). The Point Reward has a positive and significant relationship with the Sales Performance (71.7%). All the AFC programs are effective towards Sales Performance (70.2%).

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B01401 (wh) Available

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Series Title: -
Call Number: 1401
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

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