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The study of consumers' awareness & consumption intention towards halal cosmetics in Indonesia beauty industry

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Muslims are becoming one of the fastest growing consumer segments in the world. This segment represents a major growth opportunity for cosmetic and personal care companies. Halal products quickly entering the mainstream markets, which result in the development of halal businesses varied from meat based products a decade ago to a wide range of products today, such as processed foods, beverages, pharmaceuticals, insurance, travel, leather products, and entertainment. However, since halal cosmetic products is a new product line, the way consumer perceived it differ from country to country basis. Hence, with the intense competition inside the beauty industry itself, the utmost objective of this findings is to analyze the consumers? level of awareness and consumption intention regarding halal cosmetic in Indonesia to provide information for the competing businesses. The quantitative method of primary data is conducted through 140 closed-ended and open-ended questionnaire, with support from the secondary data. The interpretation of the data input will be implement by using SPSS and AMOS statistical tools, and also elaborate the socio-demographic factors which deliver the most different respond and yet influential towards consumers? awareness of halal cosmetics. Finally, the analysis about the impact of the interrelated factors is also established to give more significant implication.

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Availability

B01410

(wh)

Available

Detail Information

Series Title

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Call Number

1410

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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