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Cinematographic tourism as modern tool in tourism marketing with case study: 'eat pray love' movie

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Cinematographic tourism or also called as film-induced tourism is the phenomena in tourism industry which occurs when the tourists go to one particular destination because they saw it from certain movie. This study tries to analyze the application of the cinematographic tourism in Indonesia due to the popularity of ?Eat Pray Love? (2010) movie, which is filmed in Ubud, Bali. A conceptual framework, which is the relationship between the motivation and destination image from cinematographic tourism theory and the tourists decision making and marketing mix from the tourism marketing theory, is introduced. Thus, the implication of the theoretical understandings is translated into Structural Equation Modeling (SEM) model. The SEM analysis reveals that there is no significant influence from motivation based on cinematographic theory to tourists decision making and marketing mix; there is significant influence from destination image based on cinematographic theory to tourist decision making and marketing mix; there is a relationship between motivation and destination image based on cinematographic theory; and the selected marketing mix influence tourist decision making significantly.

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Availability

B01454

(wh)

Available

Detail Information

Series Title

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Call Number

1454

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

HTM

Specific Detail Info

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Statement of Responsibility

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