Analysis of Consumer Behavior towards Purchase Intention in online Business: a Case Study of Lazada Indonesia

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Analysis of Consumer Behavior towards Purchase Intention in online Business: a Case Study of Lazada Indonesia

Adipriyana, Raditianto - Personal Name; Sinaga, Junaidi - Personal Name;

The purpose of this study is to analyze and measure the influencing factors of online consumer intention in Lazada Indonesia, also to identify which factors that has the most significant influence to it. Multiple regression method is used for this study to measure the factors. the data collection is done by distributing questionnaires to Lazada Indonesias newsletter subscribers and 100 valid questionnaires are processed using IBM SPSS version 21 for the statistical analysis. the result shows that from five factors that are being tested, there are two factors which have significant relationship towards online consumer intention, which are consumer characteristics and merchant and intermediate characteristics. Moreover, merchant and intermediate characteristics has the most significant influence toward online consumer intention.

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B01637 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 1637
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): E-commerce
IBA
Online business
Online consumer behavior
nline consumer intention
Lazada Indonesia
Specific Detail Info: -
Statement of Responsibility: -

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