The Effect of Country of Origin towards Indonesian Computer Products on Consumer Attitude and Purchase Intention (CASE Study of: Zyrex)

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The Effect of Country of Origin towards Indonesian Computer Products on Consumer Attitude and Purchase Intention (CASE Study of: Zyrex)

Lestari, Anissa Rumiati - Personal Name; Abadi, Fiter - Personal Name; Pasasa, Linus - Personal Name;

Country of origin has become a phenomenon in consumer behavior studies thus; the main purposes of this study are to analyze the effect of country of origin (COO) and product attribute towards Indonesian computer products on consumer attitude and purchase intention. the problems that are being discussed in order to analyze the main purposes of the study are to determine how Indonesians perceive country of origin, product attribute and purchase intention of the computer product between Indonesian and USA computer product. According to the research problems and purposes, three hypotheses are constructed; using one sample t-test and one-way ANOVA tests the hypotheses. as a result, factors such as product attribute, country of origin and purchase intention influence Indonesians customers purchase intention. the study also shows that Indonesians customer have different attitude toward domestic and foreign computer product.

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B01642 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 1642
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Country of origin
Country image
Product attribute
Consumer attitude
Specific Detail Info: -
Statement of Responsibility: -

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