The Influences of Promotion Mix Strategies and Service Environment towards Customers Intention (Case Study of Celebrity Fitness Living World Alam Sutera, Tangerang Selatan, 2014)

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The Influences of Promotion Mix Strategies and Service Environment towards Customers Intention (Case Study of Celebrity Fitness Living World Alam Sutera, Tangerang Selatan, 2014)

Beatrice, Vincent - Personal Name; Arnaya, Ketut - Personal Name;

The purpose of this research is to know the influences of promotion mix strategies and service environment towards customers intention. a promotion mix strategy is an important strategy to deliver what a company offers for the customers, while service environment is an environment that a customer perceived at the company. the data collection is involving 97 questionnaires to the customer of Celebrity Fitness Club in Living World, Alam Sutera. the questionnaire we included with 20 pre-test and 77 post tests. as a result, Promotion mix strategies and service environment positively influencing customer intention (Promotion mix strategies 42.25%, and Service environment 34.81%) the second results shows that promotion mix strategies is the most influential factor that affect customer intention which is 42.25%.

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B01655 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 1655
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Promotion mix strategies
Service environment
Customers intention
Specific Detail Info: -
Statement of Responsibility: -

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