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The Analysis of SGU brand awareness among high school students

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The purpose of this thesis is to analyze high school students? awareness toward SGUrnand to evaluate whether SGU promotion mix is effective enough to get significantrnpotential students? awareness. The research use descriptive and causal researchrndesign. The data collection methods are from primary and secondary data. The datarnare being analyzed using PHStat and SPSS. Based on the study, it is concluded thatrnhigh school awareness toward SGU is still relatively low. However, SGU promotionrnmix has strong enough influence on high school students? awareness. Therefore,rnrecommendations for SGU regarding its promotion mix are given in order to increasernSGU awareness among high school students.

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Availability

B00978

(wh)

Available

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978

Publisher

: Swiss German University., 2011

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Language

English

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NONE

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Subject(s)

IBA

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