print

Analysis of brand awareness in choosing banking products offered by Islamic bank in Jabodetabek

---

The bank's business activities in indonesia adopted a dual system, namely commercial banks to conduct business activities and islamic principles. Purpose of this study is to analyze awareness of customer in choosing banking product offered by islamic banking in jabotabek and to explain the factors influencing consumer awareness. The study is based on the model of consumer decision making, where internal influences, external influences, brand awareness, and banking services which will build consumer awareness. However, in term of perception, beside the perception that an islamic bank is a bank that operates under islamic principles (including avoiding riba), other important perceptions that surface are banks that are especially for islamic consumers only, have a limited facilities compared to conventional banks and do not have a large customer base. These findings shows that even though awareness of islamic banks may be quite high

---

Availability

M00224

(wh)

Available

Detail Information

Series Title

-

Call Number

224

Publisher

: Swiss German University., 2012

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MBE

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment