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The Relationship between Demand and the Marketing and Promotion Plan of Hotel XYZ

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The purposes of the research are to investigate the factors that influence consumers in staying at the hotel, to measure the level of customer satisfaction of Hotel XYZ and to develop the marketing plan of Hotel XYZ.rnrnThe methodology uses in this research are questionnaire distributed to 50 respondents and Carthesius diagram analysis in order to identify the service attributes that should be improved. PHStat2 statistical program is used to measure the correlation between age, income and gender of the customers in relation to the service quality score of the hotel.rnrnThe findings indicate that all of the five service quality dimensions have satisfaction levels higher than 90% although the tangibility aspects are still the main concerns that have to be improved. Another finding indicates that there are evidences that there are no correlation between the age, income and gender of the customers in relation to the service quality scores of the hotel.

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Availability

M00105

(wh)

Available

Detail Information

Series Title

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Call Number

105

Publisher

: Swiss German University., 2006

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBA

Specific Detail Info

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