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Marketing Mix Analysis of PT. X

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In Indonesia's business atmosphere, the existance of trading companies is vital in promoting and distributing almost all kinds of goods. Trading companies are supposed to be the extended hands of the local or global manufacturers. Other reasons for the existence of trading companies are the preference of the end-users due to the service provided (easy to deal with and availability), closer location to the end-users and, last but not least, the established good relationship.nnObserving the latest Indonesia business climate, there are several conditions that absolutely require PT. OYASA to review and update its marketing mix strategy. First is that the slow down of economic condition in Indonesia has made the market become the buyers' market. Second, the increasing amount of small trading companies established by the young & energetic employees/generation has resulted in the more competitive and tougher market which is on the buyer's advantage. Third, the new government regulation approves the independence of local authority. Fourth, globalization supported by the enhancement and sophisticated improvement in information system has created the tendency of global manufacturers to directly access end-users & vice versa. Finally, merger and acquisition have enabled company to purchase goods from all over the world with the assistance of the mother company. nnReferring to the above mentioned condition and analysing PT. OTAYASA's represented products and company situation, the author will propose a suitable marketing mix strategy to the management.

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Availability

M00040

(wh)

Available

Detail Information

Series Title

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Call Number

40

Publisher

: Swiss German University., 2003

Collation

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Language

English

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Classification

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Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MBA

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Statement of Responsibility

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