Advertising and promotion : an integrated marketing communications perspective | Swiss German University Library

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Book

Advertising and promotion : an integrated marketing communications perspective

Belch, George Eugene. - Personal Name;

Description Not Available

Availability

12/00110 302.23 Bel a (Rack 2) Available

Detail Information

Series Title: -
Call Number: 302.23 Bel a
Publisher: New York : McGraw-Hill., 2009
Collation: xxv, 838 p. : ill. ; 28 cm.
Language: English
ISBN/ISSN: 9780071284400
Classification: 302.23
Content Type: -
Media Type: -
Carrier Type: -
Edition: 8
Subject(s): Advertising
Marketing communication
Specific Detail Info: -
Statement of Responsibility: -

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