The Analysis of brand awareness and customer satisfaction toward competitive advantage : a case study of XYZ restaurant in Jabodetabek

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

The Analysis of brand awareness and customer satisfaction toward competitive advantage : a case study of XYZ restaurant in Jabodetabek

Relyana, Winda - Personal Name; Hidayat, Nila - Personal Name;

As Indonesia is the largest food service market in ASEAN countries, the number of restaurants is growing rapidly and dominated by traditional restaurants. XYZ as a traditional restaurant is facing fierce competition which leads to fluctuated numbers of customers in all outlets since 2014. Therefore, this research aims to analyze the influence of brand awareness and customer satisfaction towards XYZ

Availability

B03033 (Rack Thesis) Available but not for loan - Missing

Detail Information

Series Title: -
Call Number: 3033
Publisher: : Swiss German University., 2019
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): MKT
Customer satisfaction
Brand awareness
Competitive Advantage
Traditional Restaurant
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment