A market study of residential led lighting: analysis of perceived characteristics of innovations (pci) influence on intention to use led lightning in residential market
The purpose of this research is to investigate the residential-market?s awareness level towards LED lights and to identify which innovation-characteristics (PCI) that has significant influences over the potential adopters? intention to use (adopt). The data collection, involved the distribution of 300 questionnaires to people with interest to purchase light bulbs for their home; out of the 300 questionnaires, only 103 data can be processed using SPSS ver.16 for both descriptive and statistical analysis. The result shows that the awareness level for household LED lights innovation is very low (34%), comparing to the awareness level of LED light technology (94%). All the observed PCIs (relative advantage, compatibility, image and cost) have significant direct influence to attitude and indirect influence towards the intention to use. Amongst the variable, Compatibility has the strongest influence followed by Cost and latter Relative Advantages and last Image. PCIs can be predictors for the intention to use the innovation.
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