Analysis of brand awareness level of batik etnic Banten as one of the creative industries fashion sub-sector of South Tangerang
This research has two main purposes. The research first purpose is to analyze the factors that influence the brand awareness level of Batik Etnic Banten. The second purpose is to analyze the brand awareness level of the the Batik Etnic Banten. The research uses close ended questionnaires that are distributed in various places in South Tangerang, including the sub-districts of South Tangerang. From the data collected, a result can be found. Sales and promotion turns to be the most significant factor that influence the Batik Etnic Banten. The data also shows that the brand awareness level towards the Batik Etnic Banten is at the recognition level.
B01403 | (wh) | Available |
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