Analysis of branding strategy focusing on parents of prospective students of SGU
The problem of this thesis is firstly that the globalization era has made the changing inrneducation sector in Indonesia. It also leads to the increasing number of universitiesrnthat offers similar program with SGU. The other problem is SGU low brandrnawareness on parents of prospective students? mind. These reasons lead the author tornwrote thesis about branding strategy focusing of prospective students of SGU. Thernauthor uses the qualitative and quantitative as methodology of this research. Thernqualitative data will be gathered by the interview with the SGU staff especiallyrnmarketing staff and Public Relations of SGU also interview with SGU Alumna andrnParents of SGU Alumna. The quantitative data will be gathered from thernquestionnaire form filled by parents of High School students. The conclusion will bernbased on the research and hopefully will be useful for Marketing Department of SGUrnto improve their marketing strategy in order to increase the number of SGU studentsrnby attracting the parents of future students to enroll their children study in SGU.
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