Strategic brand management : building, measuring, and managing brand equity 5ed.

Edition

5

ISBN/ISSN

9781292314969

Collation

621 p. : ill.; 28 cm.

Series Title

-

Call Number

658.827 Kel s

New food product development : from concept to marketplace

Edition

3

ISBN/ISSN

978143981864

Collation

xix, 487 p. : ill. ; 25 cm.

Series Title

-

Call Number

664 Ful n

Product design and manufacture

Edition

-

ISBN/ISSN

0131834762

Collation

448 p. : ill. ; 24 cm.

Series Title

-

Call Number

670 Lin p

Innovation management and new product development

Edition

4

ISBN/ISSN

9780273713159

Collation

581 p. : ill. ; 25 cm.

Series Title

-

Call Number

658.5 Tro i

Marketing & selling the travel product

Edition

2

ISBN/ISSN

0827376480

Collation

302 p. : ill. ; 29 cm.

Series Title

-

Call Number

647.33 Bur m

Product management

Edition

3

ISBN/ISSN

0070275491

Collation

505 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.5 Leh p

Wikibrands : reinventing your company in a customer-driven marketplace

Edition

-

ISBN/ISSN

9780071752350

Collation

1 online resource (366 p.)

Series Title

-

Call Number

302.4 Mof w

The study of the impact of service standards, product quality and corporate i…

The purpose of this research is to study and analyse the impact of service standards, product quality and corporate image on customer satisfaction and loyalty (customers become more loyal and incre…

Collaborative product design and manufacturing methodologies and applications

Edition

-

ISBN/ISSN

97817849966498

Collation

xiv, 308 p. : ill. ; 23 cm.

Series Title

-

Call Number

670 Li c

Formulating new product launch strategy of vitamin mineral supplement at Indo…

The changing of women lifestyle which put important to beauty skin maintaining and growing middle class population in Indonesia is giving space to the health care market to grow. PT. XYZ as a pharm…