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Strategic brand management : building, measuring, and managing brand equity 5ed.
Swaminathan, Vanitha
Keller, Kevin Lane
Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s
Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s
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