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Analyzing the influence of brand image, sales promotion, perceived quality, a…
Abadi, FiterWijaya, Debby Cynthia

As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …

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3018
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Analyzing factors influencing intention to use unmanned store technology : a …
Kristyo, Regina Esther UtariSimatupang, Parhimpunan

The retail sector is currently facing a decrease due to a change in shopping behavior of consumers from offline to online shopping, which leads to a massive closed down of retail store and spectacu…

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3029
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Consumer acceptance of self-service check-in technology : case study of Husei…
Aristyo, Hadrian MarcoMbouw, Esa T.

This research is designed to scale how good self-service check in kiosk accepted by the passenger in Husein Sastranegara airport in Bandung. TAM model are used to make the research models and made …

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3054
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The Influence of planned behavior towards behavior intention on instagram cas…
Fitriana, FannisaMunawaroh

In the increasingly widespread of digital era today, social media have gained a lot of attention as a socializing as well as marketing platforms. Instagram is one of the social media platforms with…

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3053
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Consumer acceptance of mobile payment in casual dining restaurant: a study of…
Haryani, CassandraNathasia, Esa

The financial industry has evolved rapidly from the past ten years. Presently, consumers are spoilt for many options with regards to how they pay like cash, cards, and mobile payments. The emergenc…

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3049
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