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Analysis of key factors affecting purchase of foreign fashion brand
Abadi, FiterTadashi R., Rakly

The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…

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3027
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Analysis of purchase decision factor toward millennial market to property s…
Maulana, KhalidAbadi, Fiter

The research aims to investigate and evaluation about how effecting company to approach millennial market and understanding the characteristic and dominant factor of millennial market to buy or in…

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3023
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Identifying factors affecting millennials
Adam, M. Riyadh RizkyCitrananda, Saskya

Although DemiBumi has managed to generate an innovative eco-friendly household products and gathered a fair amount of recognition, the brand still struggles to gain customers. Since the enhanced le…

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3030
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