Integrated advertising, promotion, and marketing communications
Kenneth E. Clow, Donald Baack.
- Edition
- 8
- ISBN/ISSN
- 9781292222691
- Collation
- 508p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 CLO I
Integrated marketing communications
- Edition
- -
- ISBN/ISSN
- 9780077111205
- Collation
- xviii, 523 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 302.23 Ouw i
- Edition
- -
- ISBN/ISSN
- 9780077111205
- Collation
- xviii, 523 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 302.23 Ouw i
Diversity in advertising : broadening the scope of research directions
- Edition
- -
- ISBN/ISSN
- 0805847944
- Collation
- 1 online resource (473 p.)
- Series Title
- -
- Call Number
- 659.1 Wil d
- Edition
- -
- ISBN/ISSN
- 0805847944
- Collation
- 1 online resource (473 p.)
- Series Title
- -
- Call Number
- 659.1 Wil d
Advertising, promotion, and other aspects of integrated marketing communications
- Edition
- 7
- ISBN/ISSN
- 0324321430
- Collation
- 1 online resource (654 p.)
- Series Title
- -
- Call Number
- 659.1 Shi a
- Edition
- 7
- ISBN/ISSN
- 0324321430
- Collation
- 1 online resource (654 p.)
- Series Title
- -
- Call Number
- 659.1 Shi a
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